The campaign envisions building a sustainable and food-secure India where farmers thrive, youth actively engage in agriculture, and nature is preserved for future generations. Through this event, the organisers aim to raise awareness about food security and sustainable agriculture, encourage youth to pursue careers in agriculture and agribusiness, empower farmers, support rural economic growth, and advocate for agriculture’s inclusion in school and college curriculums. The rally also seeks to build strong connections between farmers, students, institutions, and industries.

The event is organised to highlight the critical risk to India’s food security while championing farmer empowerment, generating youth employment opportunities, and promoting agricultural education nationwide. Supporting partners for the initiative include KVK ICAR D.K, Institute of Agriculture Technologists (IAT), Indian Institute of Horticultural Research (IIHR), Bharat Agri Development Group, SKM Group of Institutions, Sairam Seafoods, Agrowise, NandiVastu, Apatam Foods, Vishwamitra Public Relations, DRK Agro Products, and Suki Homemade Products.

With the message “Empowering Farmers • Securing Food • Inspiring Youth,” the organisers invite citizens to be a part of the noble cause and support the movement to save India’s food systems, emphasising that “Our Food is in Our Hands.”