Abu Dhabi Captivates Mumbai with a One-of-a-Kind Immersive Experience

Throughout the weekend, visitors were seen capturing and sharing moments from the event, reflecting strong organic buzz and engagement. Influencers and HNIs joined the crowd, underscoring the activation’s wide appeal across diverse audiences.

Steve Paganelli, Global VP of Media & Partnerships, Tripadvisor, said: “Continually evolving this particular element of our partnership with Abu Dhabi - now across four different countries and cultures - underscores that travel storytelling can break outside the screen to spark genuine connection. We’re proud of how this activation brought the essence of Abu Dhabi closer to one of the most dynamic markets in the world.”

Georgios Kalliamvakos, Planning, Strategy & Operations Department Director, DCT Abu Dhabi, added:
“This project showcased the perfect intersection of culture, creativity, and technology. Bringing Abu Dhabi to Mumbai in such an engaging way not only celebrated our destinations but also deepened the connection with Indian audiences, a market that continues to be key to Abu Dhabi’s growth story.”

“Abu Dhabi Is Calling” marks another successful chapter in Tripadvisor and Experience Abu Dhabi’s global activation series, which has previously travelled to London, Paris, and New York. With strong reception in India, the initiative reaffirmed the power of immersive experiences in reimagining how travellers discover destinations, one story at a time.