From DOOH to Real Estate, Virkaran Singh Unveils the Next Big Leap in Industry Innovation

In just seven months, Virkaran has built It’s Spotlight from a new entrant into one of the most trusted and intelligent DOOH ecosystems in the country. The platform has deployed tech-enabled digital screens, delivered real-time data insights for brands, and partnered with leading names such as Toyota, Honda, Apple, BMW, Audi, ACC, Reliance and Vodafone Idea. It’s Spotlight also created digital interactive zones during the Radhika Das India Tour, showing how digital out-of-home media can evolve into a highly experiential and engaging touchpoint for audiences.

Now, Virkaran Singh is ready to take his vision into the real estate space.

While It’s Spotlight continues to grow in media, data and brand engagement, It’s Spotlight Rewards will focus on bringing much-needed transparency, structure and fairness to India’s broker community. The platform introduces a reward system that the industry has never formally recognised before and aims to bring clarity to incentives while strengthening trust between developers and channel partners.

Sharing the thought behind this move, Virkaran Singh says,
 “For years, people have earned rewards for almost everything they do, whether it is buying groceries, booking flights or simply recharging their phones. Yet real estate, which is India’s largest and most high-value sector, has never offered a structured reward system. What we are about to launch, will change the real estate market forever.”

With the launch of It’s Spotlight Rewards, Virkaran Singh is introducing a shift that will redefine how the real estate market operates. For the first time, transparent, predictable and supported by technology.