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iTokri Crosses 100,000 Product Listings: India's Largest Curated Handmade Textile Platform
Gwalior, India — 14 April, 2026 : iTokri.com has crossed 100,000 product listings, with more than 500 new products added daily. The company, which sells handmade textiles and handicrafts direct from Indian artisans,...
Gwalior, India — 14 April, 2026 : iTokri.com has crossed 100,000 product listings, with more than 500 new products added daily. The company, which sells handmade textiles and handicrafts direct from Indian artisans, has operated without middlemen since its founding fifteen years ago.
Nitin and Jia Pamnani started iTokri in 2010 from Gwalior, Madhya Pradesh. The company now works with over 10,000 artisan partners in more than 500 craft clusters across India. The catalogue covers over 150 techniques, from Ajrakh block printing in Kutch to Kalamkari in Machilipatnam, Bagru and Sanganeri printing in Rajasthan, Chikankari in Lucknow, Bandhani in Gujarat, Chanderi and Maheshwari weaving in Madhya Pradesh, and Ikat weaving in Odisha and Telangana.
The company's core product line is running fabrics sold by the metre — the largest such collection available online in India. This category alone spans thousands of listings across dozens of craft techniques. Before iTokri, most of these fabrics were only available through local markets or wholesale dealers in the craft regions themselves.
