KoffClub has emerged as one of India's fastest-growing companies in the PVA-based adhesive segment, a milestone the company attributes to consistent quality, reliable bonding performance, and strengthening relationships with dealers and professional users across the country.
A Founder's Journey from Hardware Store to Adhesive Manufacturing
KoffClub's origins are closely tied to the entrepreneurial path of its Founder and CEO, Deepender Singh Mewada. He began his business career running a hardware store, Mini Hardware, which gave him firsthand insight into the needs of carpenters, contractors, and woodworking professionals.
He went on to build a plywood wholesale business, PlyVilla, and while working closely with the plywood trade, gradually moved into adhesive trading as well. That exposure surfaced a clear gap in the market: many adhesive dealers felt under-incentivized to actively push adhesive brands because of thin margins, even as they searched for a supplier offering premium quality at competitive prices and better returns for their business.
That insight became the founding premise of KoffClub. On November 11, 2022, Mewada established Shusheela Plywood Industries in Bhopal and launched KoffClub with a dual mandate: deliver dependable, high-performance adhesives to end users while giving dealers stronger commercial incentives to grow the brand alongside the company.
Mission and Vision
KoffClub's mission is to supply high-quality, reliable adhesive solutions engineered for the everyday demands of carpenters, furniture makers, and plywood businesses — combining strong bonding, faster setting, and water resistance with pricing that keeps dealers competitive.
Its long-term vision is more ambitious still: to become the first-choice adhesive brand for carpenters across India, and ultimately to establish KoffClub as the country's No. 1 adhesive company, backed by a nationwide dealer and distribution network.
What Sets KoffClub Apart
● Premium quality at competitive prices — positioned to stay accessible without compromising on performance.
● Strong bonding performance across a range of substrates and applications.
● Faster-setting formulations built for the practical pace of carpentry and furniture work.
● Water resistance engineered into the product line for durability in demanding conditions.
● Better dealer margins than many competing brands, giving channel partners a stronger reason to promote KoffClub.
● A carpenter-first product philosophy shaped around real on-site requirements.
● A broad portfolio — PVA-based adhesives, instant adhesives, contact adhesives, and sealants — covering plywood, furniture, carpentry, and woodworking applications.
Quality, Technology, and Manufacturing
KoffClub's manufacturing operations are based in Bhopal, Madhya Pradesh, where the company pairs modern production technology with structured quality control. Raw materials are inspected before entering production to help ensure consistency across finished batches.
The brand also maintains a dedicated Research & Development team focused on continuous improvement of bonding strength, setting speed, water resistance, and overall product consistency — the combination the company credits for its rapid growth in the PVA-based adhesive segment since 2022.
Looking Ahead
KoffClub's growth strategy centres on nationwide expansion: widening its dealer and distribution network, deepening market reach, and continuing to develop adhesive solutions tailored to professional users. The company's stated objective is straightforward — to become the first choice of carpenters across India and to be recognised as a trusted Indian adhesive brand built on quality, performance, value, and reliability.
About Deepender Singh Mewada, Founder & CEO
Deepender Singh Mewada is the Founder and CEO of KoffClub and Shusheela Plywood Industries. His path — from Mini Hardware, to plywood wholesaling through PlyVilla, and into adhesive trading and manufacturing — continues to shape KoffClub's approach to product quality, pricing, dealer relationships, and customer needs.
About KoffClub
KoffClub is an adhesive brand manufactured by Shusheela Plywood Industries, Bhopal, established on November 11, 2022. The brand offers PVA-based adhesives, instant adhesives, contact adhesives, and sealants for applications across plywood, furniture, carpentry, and woodworking. With a focus on quality, performance, competitive pricing, and dealer value, KoffClub aims to become the first-choice adhesive brand for carpenters and, ultimately, India's No. 1 adhesive company.
Media Contact
Shusheela Plywood Industries — Manufacturer & Marketer of KoffClub
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Toll Free: 1800-309-7765
Email: info@koffclubindia.com
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