Level Up Your Journey: Under 25's Gamified Leaderboard Turns Goals into Earnings!

Campaign is launched with arcade-style visuals inspired by games like mario, Minecraft etc, seasonal rankings and weekly rewards drops, Leaderboard transforms the Under 25 app into a digital playground where students can climb ranks by completing missions, engaging with content and inviting friends. The highest performers are rewarded with real cash incentives, along with access to biggest brands in India through coupons of well-established brands as a reward, exclusive in-app badges, in-app clout and community recognition.

Leaderboard builds on this success by offering students a more dynamic way to track their growth and be recognised for it — from earning XP for daily actions to unlocking badges as they progress. Students can also unlock a special OG status by being among the first 1,000 consistent users, earning them exclusive in-app markers that signal loyalty and achievement.

“At Under 25, we are constantly asking ourselves what gets Gen Z truly excited. The Leaderboard is our answer to that — it taps into their love for progress, visibility, and recognition. It gives Gen Z a new way to show up, stand out, and level up. Every action inside the app, from flipping cards and submitting missions to interacting with content, earns XP, helping users rise on a dynamic, seasonal leaderboard,” said Jeel Gandhi, CEO, Under 25. “It’s more than just rankings — it’s about making users feel, seen, and celebrated.”

With a mission to empower young people, Under 25 is redefining what it means to be young and ambitious in India. The platform connects individuals across the country, encouraging them to dream big, take action and build meaningful lives— all while having fun along the way. Leadership is a defining moment in Under 25’s journey, as it continues to scale its platform and community impact.