EpiCircle Pioneers a Circular Economy Through A Win-Win Scrap Management

“We’re working to create an ecosystem of sustainable living,” says Yash Ajmera, Founder and CEO of EpiCircle. With 14 years of experience in finance and data analytics, he has strategically positioned the company at the intersection of environmental consciousness and financial growth.

The startup’s approach to sustainable living is straightforward yet extraordinary. EpiCircle converts scrap into a financial asset, providing users with 11-15% annual returns in Gold/Silver and green coins, coupled with exciting brand coupons from countless top platforms including Amazon, Zomato, Uber, Dominos, PVR Cinemas, etc.

“We are looking forward to creating Zero-Waste Societies,” explains Akshay Ajmera, Founder and CTO. “We’ve built a tech-driven platform that makes recycling accessible, transparent, and rewarding.”

Its mobile app, available for iOS and Android, offers real-time tracking and transparent pricing. Users can now track their environmental impact while earning tangible rewards. The platform has already made significant progress:

- Diverted 40,000 kg of scrap from landfills

- Saved 6,92,200 litres of water

- Helped preserve over 510 trees

Moreover, EpiCircle is looking at the bigger picture by creating a holistic ecosystem that supports waste collectors. The company has onboarded more than 250 ragpickers, providing them comprehensive support. This support includes fair earnings that recognise their valuable work, professional training to enhance their skills, assistance with KYC and Aadhaar verifications to formalise their professional status, and health insurance coverage that ensures their well-being and security.

The startup has garnered support from prominent investors, including:

- Vsure Investment Affairs

- Startup India Seed Fund Scheme (SISFS)

- AIC-RNTU Foundation

- Marwari Catalysts

Featured in AIM’s SDG Entrepreneurs Coffee Table Book, it has expanded its operations to five key cities: Gurugram, Jaipur, Chandigarh, Mohali, and Panchkula.

The startup has partnered with 30+ residential communities to collectively manage scrap, demonstrating a scalable model for sustainable living. “We want to be the bridge between individual actions and collective impact,” says Akshay Ajmera.

With 5,000+ customers served and a growing impact, EpiCircle continues to push the boundaries of what’s possible in waste management. As the company continues to grow, it remains committed to its core mission of creating a circular economy where waste is not an endpoint, but a beginning.