The campaign was launched with a video featuring GDPL’s brand ambassador, Mr Amitabh Bachchan, and drawn from the insight of children having interests that change every so often. The video opens with Mr Bachchan seen in an average Indian household, surrounded by children playing their favourite sportsperson, performing artist, or even a character from science and history. He further takes in the delight of watching children explore each of their interests, as they change from wanting to become a ‘badminton queen’ or ‘Einstein’, all of which is made possible by the opportunities they receive at Gera’s ChildCentric® Homes – leading up to #MaukaDeteHain. The campaign video encapsulates the intent behind ChildCentric® Homes, the game-changing offering for modern Indian families, where children can explore and pursue their passions at the 9 training academies led by world-renowned celebrities from sports, performing arts, and personal development, such as Shankar Mahadevan, Rohit Sharma, and Mary Kom.
Watch the full video here:
https://www.youtube.com/watch?v=bZ4PqFJBspc&t=6s
Speaking about the campaign, Mr Rohit Gera, Managing Director, Gera Developments Private Limited, said, “‘Mauka Dete Hain’ captures the quintessential nature of children wanting to pursue different interests every day. Mr Bachchan brings out the perfect combination of wonder, amusement, and joy, even as he indulges the children around him in his signature encouraging style.”
He continued, “Ten years ago, we observed a growing need amongst modern Indian families, who wanted to offer the best of holistic learning to their children within the constraints of working parents, lack of quality time, and concerns of security and convenience. Gera’s ChildCentric® Homes are living spaces specially curated to cater to this need, within the safety and convenience of one’s own complex, with the advantage of being trained at our 9 celebrity-led academies and having top-notch amenities throughout the projects. With these opportunities, children can be themselves, freely pursuing their ‘badalte’ choices under expert training and care.”
Mr Amitabh Bachchan has been associated with Gera Developments since 2023, and shares a common ability and ethos to continuously “outdo” just like the brand.
Gera’s ChildCentric® Homes are an award-winning, one-of-a-kind concept that has revolutionised the real estate sector for both, the homeowner and the developer. These projects, crafted to suit the lifestyles of modern Indian families, come equipped with best-in-class specifications, smart home automation, multi-level clubhouses, and other entertainment options.
About Gera Developments Private Limited:
Gera Developments, a reputed brand for over 50 years, is one of the pioneers of the real estate business in Pune. Recognised as the creators of premium residential and commercial projects in Pune, Goa and Bengaluru, the brand has established a global presence through developments in California, USA. Gera prides itself on providing long-term enjoyment to customers, by having a distinct customer-first approach. The philosophy of Gera is “Let’s Outdo,” which rests on the trinity of Innovation, Transparency, and Enhanced Customer Experience. It is at the heart of Gera’s effort to infuse innovation and transparency in Real Estate and home building, with an unwavering focus on meeting the shifting lifestyle dynamics of their customers, while upholding the premium living experience. Accordingly, there are many ‘firsts’ that stand to Gera’s credit.
The company introduced a 5-Year Warranty on Real Estate, consisting of Preventive Maintenance & Repairs and provision of insurance on buildings way back in 2004 for the first time in India. RERA mandated the same only in 2017. GDPL have now introduced India’s first and only 7-year warranty in Real Estate. They have designed and launched a pathbreaking concept, the award-winning ChildCentric® Homes, which revolutionised the real estate sector for both, the developer and the home buyer. Other revolutionary and highly successful product lines have been IntelliplexesTM, SkyVillasTM, and The Imperium series. In their 50th Year, the company launched yet another first-of-its-kind industry initiative—Gera’s Home Equity Power—by providing financial flexibility to customers to withdraw funds from their prior payments to meet financial emergencies.
These products are matched by the services of the GeraWorld® Mobile App, which brings speed, convenience, and transparency to the buyer, enhancing customer experience. Gera Developments have also recently launched the Club Outdo initiative, a tech-driven loyalty and referral program that provides multiple benefits, offers, and community engagement opportunities to existing and new customers.
The company emphasises delivering value-added experiences to customers, with projects designed around the evolving needs of their customers. Driven by trust, quality, a customer-first mindset, and innovation, the brand has won several national and international awards on both, the product and service fronts.
GDPL continues to be ranked amongst the Top 50 Great Mid-Size WorkplacesTM 2024 in India by the Great Places to Work® (GPTW) Institute. This year, we have also been proudly recognised as one of India’s Best WorkplacesTM in Real Estate Industry and India’s Best WorkplacesTM in Building a Culture of Innovation for All.
GDPL envisions raising the standards of Real Estate in India. As they redefine new standards of service orientation, product innovation, real estate marketing, and brand building, they are consistently generating fresh value for its stakeholders, while settting new benchmarks for the industry.
Please visit www.gera.in for more information
For further media queries, please contact: Sonia Kulkarni, HunkGolden and Media
Mobile: 9820184099 | Email: sonia.kulkarni@hunkgolden.in
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