ITW Universe on-boards MS Dhoni for Panasonic Life Solutions India

Mr Bhairav Shanth, Co-founder, ITW Universe, said: “We are delighted to have stitched this collaboration and look forward to seeing this partnership flourish. Our philosophy at ITW Universe has always been to provide solutions that significantly move the needle for our clients, and we have an illustrious history of working with MSD - he is someone whose appeal and impact as an ambassador is always spectacular.” 

Mr Dhiraj Sharma, Marketing Head of Panasonic, said: “We are excited to have MS Dhoni on board. He is an icon in the truest sense of the term and a part of India’s sports and pop culture fabric, and the values he represents - trust, reliability, efficiency, and adaptability - are the ones that, as a brand, Panasonic always strives to uphold. It is a partnership that I believe will find strong emotional resonance and establish Panasonic firmly as one of India’s most admired consumer tech brands.” 

Commenting on his latest association, Mr Mahendra Singh Dhoni shared: “It’s great to join hands with a brand that reflects shared values like reliability, trust, and a constant drive to improve. I have enjoyed working with the team at ITW Universe and look forward to this latest journey and to see what path Panasonic’s technology and innovative products chart in the future.”

In bringing the partnership to life, ITW’s talent management vertical, ITW Influence, and ITW’s Integrated Marketing Services (IMS) division helped map the attributes that best described Dhoni and the key brand attributes of Panasonic to draw out the strategy for the brand and facilitated the onboarding. 

ABOUT ITW Universe

ITW Universe is a leading marketing, media, and consulting agency that helps brands scale through insight-led strategy and integrated execution. With deep expertise in sports marketing, content creation, and influencer engagement, ITW has partnered with some of the world’s most recognized brands to build campaigns that connect meaningfully with modern consumers providing a single window to solutions ranging from Sports sponsorship and marketing, Entertainment, Media Consulting, digital marketing, influencer marketing, out of home advertising solutions, content creation, placement, amplification, as well as live events, entertainment, and activations. (www.itwuniverse.com)