'JIYOON KAISE': A Cinematic Musical Journey Featuring Raviraa Bhardwaj and Manish Gulati
Reflecting on the collaboration, Raviraa Bhardwaj shares, "Jiyoon Kaise was crafted because my father wrote the lyrics for my beautiful mother.
Mumbai: Today marks the release of the eagerly awaited song "Jiyoon Kaise," showcasing the dynamic collaboration between Manish Gulati and Raviraa Bhardwaj. This unique blend of music and cinema brings together the acting talents of these two individuals in a mesmerizing musical experience.
Manish Gulati, renowned for his compelling performance in the gripping Netflix web series "CAT," continues to ascend as a rising star in the industry. "Jiyoon Kaise" unveils a fresh dimension of his versatile talent.
Raviraa Bhardwaj, a prominent figure in the acting realm with leading roles in "Aisa Q" on Jio Cinema and the ZeeTV web show "Beta Humse Na Ho Paayega," brings her passion for storytelling to the forefront. A creative force, Raviraa seamlessly blends emotion and intellect on screen. Her venture into the music world with "Jiyoon Kaise" showcases a multifaceted talent that transcends artistic boundaries.
Reflecting on the collaboration, Raviraa Bhardwaj shares, "Jiyoon Kaise was crafted because my father wrote the lyrics for my beautiful mother. Manish and I collaborated on this to honor my father's love. We aimed to shoot it like a film, a short film with a touch of Hollywood, experimenting to showcase the extreme journey of love, lust, and hate. 'Jiyoon Kaise' attempts to portray all human emotions in one music video, crafting a compelling story."
Adding to this, Manish Gulati expresses, "Working on 'Jiyoon Kaise' was an exhilarating experience. Collaborating with Raviraa allowed us to explore the cinematic dimensions of storytelling within a music video. The fusion of lyrics and visuals creates a unique and captivating narrative that I believe the audience will truly appreciate."
"Jiyoon Kaise" is brought to life by singer Zaar (Arjun Khullar), with Dr. Ravindra Bhardwaj as the lyricist. Featuring Raviraa Bhardwaj and Manish Gulati, the production is managed by MG Productions, directed by Arzhel, and edited by Abhishek Singh Thakur. The flawless DI is credited to Baas Studio (Sunil Singh). The song is produced by Dr. Ravindra Bhardwaj, Himanshu Sharma, Manish Gulati, Dr. Uma Bhardwaj, co-produced by Sushil Pandey (ZQE Pictures), Kishore Film Productions, and is now available on Zee Music Company.
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