Ketki Pandit and Mohaan Nadaar's Youth Music Label Unveils New Talents at Parul University
The stage came alive with performances by Youth Music Label artists from various backgrounds, music genres, and geographic regions of India.
Ketki Pandit's Youth Music Label debuted a group of gifted young musicians at Parul University on November 30, 2023, to a crowd of over 20,000 ecstatic youngsters. Supported by Parul University President Dr. Devanshu Patel, the event highlighted the diverse musical abilities of carefully chosen young performers who represent the Youth Music Label's ethos of being "for the youth, by the youth, and of the youth."
"The initial difficulty was finding musically inclined youth from across the country," said Raj Mehta, co-founder of Youth Music Label. "Once the initial hurdle was overcome, it began to develop into a Youth Music community that grew spontaneously. The results of our early efforts were evident during the stage event."
The stage came alive with performances by Youth Music Label artists from various backgrounds, music genres, and geographic regions of India. Ketki Pandit recounted the extraordinary journeys of these rising stars.
Aseem Shahi, a student of Chandigarh's Chitkara University, was one of the performers. His adaptability is evident in his classical, melody, Punjabi, and Hindi songs.
Wajid Haleem, from Jammu and Kashmir, overcame limited internet access to find and join the Youth Music Label using his connection to the online world. Through his heartfelt renditions of melody, rap, and hip-hop, he conveys messages of hope, peace, and a diverse culture.
Dhrijit Kalita, also known as Aagneya, from Guwahati in Assam, established himself as a voice from the Northeast with his unique blend of melody and rap, showcasing the region's rich musical heritage.
Farhat Ali, stage name Haze, another notable artist whose spontaneous musical expression attracted Gen Z, had no idea that his voice would ever be heard until he was discovered by the Youth Music Label. He has now been given the opportunity to compose music for a feature film, allowing him to showcase his talent on a larger stage.
Aakash Jha, also known as Kaash, from Bihar, demonstrated remarkable versatility in his musical endeavors while pursuing personal ambitions, determined to make a name for himself in the music industry.
Kaushik Jha, a young artist from Noida, exemplified unwavering dedication while juggling multiple roles and balancing his passion for music, earning admiration and respect from the Youth Music Label team.
Hirdhyansh Verma, from Moradabad, Uttar Pradesh, displayed his melodious talent and received accolades for it.
Mohaan Nadaar, Partner at Youth Music Label, expressed pride in witnessing the transformation of raw students into performers. "The label's exceptional talents provide them with a fantastic platform to showcase their previously unseen and unheard talent and propel them onto the global stage," said Mohaan Nadaar.
The evening culminated with the performers receiving mementos from Youth Music Label in recognition of their exceptional talents. Dr Devanshu Patel, Dhruvil Shah, Dean, Dr Parul Patel, Dr Geetika Patel from the medical faculty, and Harshrajsinh Zala, Head of the Student Council, were also acknowledged for their unwavering support and encouragement of young talent.
In a short period of time, Youth Music Label has signed 150 young artists, handpicked for their uniqueness. The music label also has a library of around 400 songs. This platform will provide young talents with the opportunity to be groomed and mentored by music industry experts, facilitating their entry into films, audio visuals, music videos, and events. In its first year, Youth Music Label intends to release around 500 songs.
