Recognizing the alarming number of road accidents in India, LG Electronics has partnered with Traffic Police and SHARE (NGO) to promote traffic safety awareness. This month-long initiative focused on educating and engaging residents of Gautam Budh Nagar about the importance of responsible driving habits.

Campaign Highlights:

• 25 areas covered: LG reached over 2,000 people across 25 different locations in Gautam Budh Nagar.
• Interactive street performance: A unique street play featuring Yamraaj and Yamdoot creatively highlighted the consequences of disregarding traffic rules.
• Focus on responsible driving: Local traffic police officers emphasized responsible behaviour to decrease accidents and improve overall safety.

Quotes from Key Participants:

• Mr. Hong Ju Jeon, MD- LG India: "At LG Electronics, we advocate for a culture of responsibility and awareness that goes beyond simply adhering to traffic regulations. Our partnership with Traffic Police demonstrates our dedication to fostering an elevated awareness of how responsible road behaviour significantly influences the overall well-being of our community."
• Mr. Shyamjeet Singh, Assistant Commissioner of Police (Traffic): "Advocating for traffic safety is a shared obligation, and endeavours such as these by LG Electronics, play a pivotal role in fostering awareness. We urge everyone to prioritize road safety, adhere to traffic regulations, and actively contribute to the overall safety of our roads."

LG's Commitment to Community:

This initiative underscores LG's commitment to supporting local communities. Previously, LG built a model roundabout for environmental protection near its Greater Noida factory and conducted street plays to promote both sustainable innovation and traffic safety.

This campaign serves as a powerful example of collaboration between corporate entities, government agencies, and NGOs to tackle a critical issue impacting communities across India.