LG Electronics Partners with Traffic Police to Make Roads Safer in India
This month-long initiative focused on educating and engaging residents of Gautam Budh Nagar about the importance of responsible driving habits.
Recognizing the alarming number of road accidents in India, LG Electronics has partnered with Traffic Police and SHARE (NGO) to promote traffic safety awareness. This month-long initiative focused on educating and engaging residents of Gautam Budh Nagar about the importance of responsible driving habits.
Campaign Highlights:
- 25 areas covered: LG reached over 2,000 people across 25 different locations in Gautam Budh Nagar.
- Interactive street performance: A unique street play featuring Yamraaj and Yamdoot creatively highlighted the consequences of disregarding traffic rules.
- Focus on responsible driving: Local traffic police officers emphasized responsible behaviour to decrease accidents and improve overall safety.