According to the CBT officials, the combination of a 10-20% discount on books and the immense popularity of CBT publications among children resulted in record-breaking sales this year. They reported that over 7 lakh books were sold within the 9-day fair.
Children's Book Trust registers record sales both at the New Delhi World Book Fair and the International Kolkata Book Fair this year.The books and the stalls during all these Book Fairs have been attracting children and their guardians in large numbers. This year the Trust has registered record sales from its participation at the fairs, both at Kolkata and New Delhi.
· Over 7 Lakh Books Sold by Children's Book Trust in New Delhi World Book Fair
· Children’s Book Trust has unveiled more than 25 new titles during the New Delhi World Book Fair
· CBT to launch within a year a 20,000 sq ft Children’s Centre at Chanakyapuri in Delhi with state of the art Meeting Rooms, Activity Centres, Congregational Halls, Art Gallery, Doll’s Workshop, etc
Ms. Rana Siddiqui Zaman; Lead Strategist, Content, Communications & Promotions; Children’s Book Trust said, “Looking at the enthusiastic response in the fairs in the East and based on our internal survey, CBT is mulling over opening Book Stores designed as Children’s Fun Zones in prominent Eastern Indian Cities with engaging activities for children. The idea to engage children in good books that represent Indian cultural and moral values as well as physical games and fun activities.”
Mr. Kishore Lal; Chairman, Children’s Book Trust says, “this year CBT will also be launching a 20,000 sq ft Shankar’s International Children’s Centre in Delhi where we plan to have Meeting Rooms, Activity Centre for various artistic activities, Art Gallery for paintings received during previous Painting competitions, Venue for On-The-spot Competition, Doll’s Workshop, etc to have cultural and artistic exchanges between different groups of children from different parts of India or abroad and even expatriates.”
Mr Lal further added, “We have had our presence internationally through our books which we sell in many countries, with the coming up of our SICC, we would like to have them here physically and see them grow intellectually and artistically”.
Children’s Book Trust (www.childrensbooktrust.com) is a not-for-profit organization founded by the renowned political cartoonist K. Shankar Pillai in 1957, making it the oldest Publisher for children’s storybooks in India. The Trust and its various wings have relentlessly for the last 68 years been finding new arenas and new opportunities to help children in their mental and creative growth.
This year, the Trust has taken up an aggressive marketing stand as a result of innumerable requests from parents to help deviate children from excessive use of mobile phones and other electronic screens. As a result the Trust this year has participated in 3 book fairs – namely Asansol Book Fair, and the International Kolkata Book Fair and New Delhi World Book Fair. The Trust is planning to follow it up at other cities like Lucknow, Jaipur, Pune and even Abu Dhabi, Sharjah and Frankfurt in the current year.
About Children’s Book Trust:
Children’s Book Trust, now in its 68th year, are the pioneer in children’s book publishing in India. The trust produces well-written, well-illustrated and well-designed books for children. CBT brings out books that are easy to read and easy on the eyes, including books that will help children to better appreciate India's cultural heritage.
CBT in their presentation, production and visual interpretations has progressed manifold since it was founded by Shankar in 1957; from Panchatantra tales or the Retold Folktales to diversified subjects like Fiction, Science Fiction, Heritage, Information, Popular Science, Great Institutions, Humour Stories, Short Plays and Read-Aloud Books. The Trust believes its books will generate a deeper spirit of enquiry in young minds and a healthy, progressive outlook to life and living. The titles are published not only in English and Hindi, but also in other Indian languages like Bengali, Telegu, Tamil, etc.
CBT books have been included under Adult Education and Science Improvement schemes. Select titles were printed under the 'Operation Blackboard' in many languages to supply in bulk to various State Governments. CBT which has more than 1000 titles to its credit, also has an exhaustive and authoritative book on 'Children's Literature in India' for documentation and referencing.
The Trust keeps prices of its books affordable, in fact subsidized, in an effort to keep its books within the reach of the average Indian child.
CBTs production of books, limited till a few decades back, has increased several-fold, at times exceeding a 100 in a year. CBT books have become a byword for elegance, quality and printing merit. The annual sale of books has increased five-fold. The diversification of subjects has come to cover a large gamut relevant to children and their growing needs. CBT books have got national and international awards. In all these activities CBT has kept in mind Shankar's passionate belief that children deserve nothing but the very best.
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