Shenzhen, China. OnePlus, the global mobile technology company, is elated to announce a significant milestone—its ten-year anniversary, marking a decade of disruptive innovation in the smartphone industry. The journey, initiated with a vision to deliver top-tier smartphone technology, has been characterized by an unwavering commitment to crafting an unparalleled user experience.

Pete Lau, the founder of OnePlus, chose the OnePlus community forum to share his reflections on this momentous journey. From the groundbreaking launch of the OnePlus One to the revolutionary OnePlus 11, the guiding principle of "Never Settle" has propelled OnePlus to redefine smartphone expectations. Each innovation, ranging from the lightweight OS experience to pioneering fingerprint technology, SuperVOOC charging, collaboration with Hasselblad, and the Trinity Engine performance optimization platform, has consistently pushed the boundaries of user expectations.

In the current year, OnePlus has continued to push boundaries with the introduction of the OnePlus Open, a device that made an immediate impact in the emerging foldable smartphone market. The rapid sell-out during its pre-sale and overwhelming response underscore the immense excitement for the OnePlus Open, both among the dedicated OnePlus Community and new fans of the brand.

Pete shared that global device sales for OnePlus in 2023 have witnessed a remarkable 59% increase as of October compared to the same period last year, according to the company's data.

Looking ahead, OnePlus remains committed to product excellence, focusing on fast and smooth experiences, advanced camera technologies, and AI-optimized software. However, OnePlus recognizes that its impact extends beyond technology to society, diversity, and sustainability. The company is actively building a green and low-carbon operation, ensuring hardware and software longevity to reduce electronic waste and promote sustainable consumption practices. The OnePlus community will continue to be at the core of OnePlus' vision for the future, serving as an inspiration throughout the journey.

To celebrate this momentous ten-year milestone, OnePlus is launching exciting programs and inviting users to participate. A short film paying tribute to the shared journey and the spirit of "Never Settle" will be released on December 15.

OnePlus has recently upgraded its Power of Community program, a significant step in harnessing collective creativity to co-create amazing products. From December 9 to 15, OnePlus will be unveiling new tech products daily. With a community of 50.2 million registered members to date, OnePlus boasts one of the largest borderless tech communities globally.

Pete also revealed that the OnePlus 12, the brand's next-generation flagship, will feature a special packaging box with a thank-you list directly printed on it. This unique gesture serves as heartfelt appreciation to the core community contributors who have been instrumental in OnePlus' decade-long journey of dedication and innovation. Anticipation is high for the OnePlus 12, promising to exceed all expectations.

To express gratitude to its loyal users, OnePlus has organized a series of events and promotions. For more information about the 10th-anniversary celebrations, please visit www.oneplus.com/event/10-year-anniversary.

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