PHorce Club and Cheteshwar Pujara Unite to Champion Pickleball: India’s Next Sporting Revolution

As Pickleball rapidly emerges as one of the world’s fastest-growing sports, PHorce Club is determined to position itself at the forefront of this movement in India. To anchor this ambition, PHorce has announced Cheteshwar Pujara, the backbone of Indian Test cricket, as the face of the brand—a partnership that marries the grit of professional sport with the accessibility of everyday fitness. Known for his unflinching focus, discipline, and consistency on the cricket field, Cheteshwar Pujara epitomizes the very qualities PHorce Club seeks to inspire across Indian households. His association with the company is set to accelerate nationwide awareness and adoption of Pickleball as a sport for all ages.

Driven by a mission to blend PHun, PHitness, and PHamily, PHorce Club operates across the full spectrum of the sport—from designing and manufacturing Pickleball equipment for players of all levels, to developing and managing modern, accessible Pickleball courts in communities, as well as organizing nationwide tournaments and leagues that foster engagement, skill development, and competition. Behind PHorce Club are three founders with distinctly complementary strengths: Sujay Jairaj, the educationist driving grassroots participation; Premal Shah, the serial entrepreneur bringing business-building foresight; and Heman Ajmera, the financial and technical strategist ensuring sustainability and scalability.

“At PHorce Club, we see sport as more than fitness, it is a pathway to resilience, community, and collective growth. Through an integrated approach—from manufacturing world-class Pickleball equipment to developing courts and organizing nationwide tournaments, we are shaping an inclusive, active community. Cheteshwar Pujara embodies the PHorce mindset: focus, determination, and strength. With his support, we aim to take Pickleball beyond recreation and inspire every Indian to embrace both physical vitality and mental resilience.” said Premal Shah, co-founder, PHorce Club Pvt Ltd.

For former cricketer, Cheteshwar Pujara, the association is a natural fit. “The brand’s philosophy resonates deeply with me—true strength lies in persistence, focus, and collective growth,” he shared. “I’m delighted to be associated with PHorce Club. Together we want to encourage people across India to push their boundaries and discover the PHorce within.”

With Pujara as the face of the brand, PHorce Club is set to roll out nationwide campaigns to popularize Pickleball, community-building initiatives that put families and fitness at the center, and a motivational content series where Pujara shares insights on perseverance, balance, and mental strength. Plans are also underway for PHorce Clubs in major cities and towns, which will serve as hubs for fitness, recreation, and networking. Beyond business, the company is also committed to social impact. Partnerships with schools and NGOs will bring Pickleball and fitness resources to underprivileged children, underscoring the brand’s belief that sport is both a right and a catalyst for empowerment. These efforts underline PHorce Club’s belief that true sporting revolutions are inclusive, accessible, and community-driven.

As PHorce Clubs steers Pickleball into India’s mainstream, its association with Cheteshwar Pujara signals a commitment to championing not just a new sport, but a new mindset; where fitness is family-driven, competition builds character, and resilience defines progress. In this partnership, India may well be witnessing the start of its next great sporting revolution.

For more information, visit https://phorceclub.com/about-us