Prince Pipes Is Among The Top 2 Most Desired Brands – Pipes Category, 2024

TRA Research’s annual rankings are highly regarded by the industry, providing valuable insights into consumer perceptions and preferences. Now in its 10th edition, TRA’s Most Desired Brands 2024 report is based on 12 brand behaviors of Brand Desire, conducted among consumers & influencers across 16 major Indian cities, and findings are measured through a proprietary Brand Desire Matrix. 

Mr. Parag Chheda, Joint Managing Director, Prince Pipes and Fittings Limited said, “We are extremely encouraged to see Prince Pipes being in the top two Most Desired Brands as part of TRA’s Most Desired Brand Report, 2024. This achievement reflects our unwavering commitment to customer-centricity, coupled with our competitive edge in high-quality products across pipes, water tanks, and sewerage segments, that we have continued to build for over 40 years. We will continue to undertake strategic efforts to achieve our tactical priorities and long-term goals. We are grateful for the trust and confidence our customers have placed in us and remain committed to upholding the highest standards of excellence.”

About the company:

Prince Pipes and Fittings Limited (PPFL) (NSE: PRINCEPIPE I BSE: 542907) is one of India’s largest integrated piping solutions providers and multi-polymer manufacturers, based in Mumbai, Maharashtra. Incorporated in 1987, Prince is one of the fastest-growing companies in the Indian pipes and fittings industry. Over 4 decades, the company has been engaged in the manufacturing of polymer piping solutions in four types of polymers - CPVC, UPVC, HDPE, and PPR. In August 2020, the Company announced its association with Lubrizol - inventors and largest manufacturers of CPVC compounds worldwide, headquartered in the United States; and thereafter launched Prince Flowguard Plus CPVC plumbing systems. In March 2024, Prince Pipes acquired the iconic bathware brand Aquel. Subsequently, the Company launched the bathware brand Aquel by Prince - Elegant-Indulgent-Stylish - a top-of-line range of faucets and sanitaryware transforming the bath space.

Prince Pipes is among the Top Two Top 2 Most Desired Brands – Pipes Category, 2024 as part of TRA’s India's Most Desired Brands 2024 All India Listing. 

With a network of more than 1,500 distributors, PPFL is steadily increasing its pan-India distributor base to ensure stronger customer proximity to respond faster to their needs. Prince Pipes and Fittings Limited has 7 state-of-the-art manufacturing units located across the country at Haridwar (Uttarakhand), Athal (Dadra and Nagar Haveli), Dadra (Dadra and Nagar Haveli), Kolhapur (Maharashtra), Chennai (Tamil Nadu), Jobner (Rajasthan) and Sangareddy (Telangana).

For more information: visit www.princepipes.com, www.aquelbahware.com or follow us on Twitter @Prince_Pipes

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