Mayavé Jewellery Opens 5 Stores in 45 Days, Expands Across Delhi NCR

Each of the five stores embody a refined aesthetic, blending the brand’s signature colours with sleek chrome accents. Distinctive design elements such as avant-garde wall displays, private lounges, signature gifting bays and solid-matte chrome billing counters create a luxurious yet contemporary retail experience.

Built on three decades of experience in the diamond industry by the Hari Krishna Group, Mayavé’s proposition is centred on its design-differentiated width, offering an unparalleled range of 40 Signature Cuts. The focus on distinctive shapes and contemporary designs speak of a design language that speaks to the woman of today who possesses a discerning taste. The brand’s jewellery collections include Blume, Birds of Glory, Seamless Symphony, Timeless, Wings of Freedom, Sakura, Reflection for women and Valor for Men. The collections are designed in Italy by Massimiliano Bonoli and crafted in India, with the jewellery featuring IGI-certified lab-grown diamonds.

The brand’s retail format has been designed around the way consumers increasingly approach high-consideration jewellery purchases. The central island table serves as the first point of interaction, with the Timeless collection, followed by statement pieces and the High Jewellery Lounge. The stores also offer specialty coffee and artisanal cookies for its clients and builds an experience in jewellery retail.  

Commenting on the expansion, Dravya Dholakia, Founder and CEO, Mayavé, said, “Jewellery retail is moving beyond the traditional product-led format. As consumers become more aware of design, craftsmanship and the choices available to them, the retail experience becomes an important part of the purchase. At Mayavé, we have approached our stores as an extension of the product itself. We want customers to have the time and space to understand different designs and cuts and make a considered choice. Our three decades of experience in diamonds give us the technical foundation, while our focus on design and experience shapes how we take that expertise to the consumer.”

Mayavé’s jewellery starts at approximately ₹25,000, with a significant part of the range priced up to ₹3 lakh. The brand also incorporates sustainability practices across its operations, including solar-powered manufacturing, water recycling and the use of recycled gold.

Through its five-store Delhi NCR presence, Mayavé aims to build a retail format that brings together distinctive design, craftsmanship and a more contemporary approach to the jewellery buying experience.