Plenty of businesses have a vision; far fewer have the strategy and steady execution to reach it. Mr. Sanshil Mascarenhas, Founder and Managing Director of Ankur Incorp, has spent more than 29 years across sales, marketing, operations, corporate leadership and entrepreneurship. Through Ankur Incorp, Sales, Marketing & Franchise Development Department Management, he works alongside owners as a Strategic Growth Partner.
Sanshil Mascarenhas started on the front lines of sales, learning customer relationships, market development and distribution. He went on to lead at Idea Cellular, Reliance Infocomm, Tata Teleservices, Essar Retail, Future Axiom Telecom, Nimbus Communications and other organisations. At Idea Cellular, he earned the Outstanding annual appraisal rating three years running and was named Best Area Sales Manager for January–March 2004. In March 2005, he received the Best Cluster Award during Reliance Infocomm’s Sales Engagement Programme.
Entrepreneurial Thinking: Turning Ideas into Business Solutions
As Co-Founder and CEO of Olasha Retail Pvt. Ltd., he led the launch of the freshncut brand and its online ordering platform, Kanda Batatawala. Customers could order fresh-cut vegetables on WhatsApp. The idea was featured by DNA India and recognised by WhatsApp Co-Founder Jan Koum, as documented in his résumé.
Ankur Incorp: Bridging the Gap Between Strategy and Execution
Ankur Incorp was founded to strengthen the sales and marketing capabilities of growing businesses. It doesn't end with reports and advice. The specialists begin by evaluating performance and opportunity, then work on department setup, coaching staff and overseeing results, with sales and marketing attached to financial numbers of revenue and profit.
The Five Pillars of the Ankur Incorp Growth Philosophy
1. Strategise: Define the Direction
Get to know the business, identify performance issues and create a practical plan of action.
2. Implement: Convert Plans into Action
Establish targets, deadlines and accountability, while implementing the appropriate sales, marketing, distribution and franchise development processes.
3. Mentor: Build People and Capability
Enhance leadership, sales capability and accountability in owners, managers and teams on the ground.
4. Monitor: Measure and Improve Performance
Track KPIs, lead conversion and channel efficiency and take corrective action.
5. Grow: Pursue Sustainable Profitability
Align link performance and revenue growth, penetration and profit.
More Than a Consultant: A Strategic Growth Partner
The challenge for many owners is less about ambition and more about managing day-to-day operations while accelerating their sales and marketing engine. Ankur Incorp provides day-to-day support as an extension of your team and will help with everything from setting targets and making dealer visits to expanding your franchise and meeting targets.
Building Growth Across Industries
In dairy and FMCG, the work covers distribution expansion and market penetration. In furnishing and interiors, it means sharper sales processes and access to institutional, commercial and retail markets. In solar energy and Solar EPC, it centres on lead management, channel and franchise development and customer acquisition.
Industries Ankur Incorp Intends to Connect With
Ankur Incorp now wants to work with businesses ready to professionalise their sales and marketing, including FMCG, manufacturing, building materials, consumer durables, healthcare products, education, logistics and multi-location retail or franchise networks.
An Invitation to Businesses Ready for Their Next Phase
The firm suits businesses facing stagnant sales, weak distribution or difficulty scaling their teams. The aim is to move them from owner-dependent selling towards professionally managed systems. It promises no overnight success. Growth takes commitment, resources and time.
A Message from the Founder
“Strategy alone does not create growth. People must understand it, teams must implement it, performance must be monitored and decisions must be taken when things do not go according to plan. At Ankur Incorp, we want to work alongside business owners, not just tell them what to do.”
- Mr. Sanshil Mascarenhas, Founder & Managing Director, Ankur Incorp
The Road Ahead: Turning Business Potential into Profitable Growth
Sanshil Mascarenhas is positioning Ankur Incorp as a growth partner for businesses ready to move up a level. For him, it is a chance to apply what his own career taught him to other entrepreneurs.
ANKUR INCORP
From Strategy to Implementation. From Performance to Profitability.
About Ankur Incorp
Ankur Incorp is Marketing, Sales and Franchise Development Consulting & Department Management company was started by Mr. Sanshil Mascarenhas. It advises businesses on how to plan growth strategies, in execution, coach teams and keep a check on performance.
Connect with Ankur Incorp
Mr. Sanshil Mascarenhas
Founder & Managing Director
Ankur Incorp - Sales, Marketing & Franchise Development Department Management
LinkedIn: https://www.linkedin.com/in/sanshil-mascarenhas-811bb18/
Email: sanshil.mascarenhas@gmail.com
Phone: +91 99309 03738
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