Indian Startup Rising Roots Ventures Enters Oral Care Space with Tidiyo Tongue Cleaning Kit

While toothpaste and mouthwash are widely used for oral hygiene, studies and dental insights show that a major percentage of odor-causing bacteria accumulate on the tongue, not the teeth. Addressing this gap, Tidiyo introduces a tongue-focused oral care solution designed to eliminate bad breath at its source.

The Tidiyo Tongue Cleaning Kit includes a specially formulated tongue coating paste along with a precision-designed tongue cleaner. The paste works by breaking down odor-causing bacteria, helping users achieve long-lasting freshness rather than temporary masking of bad breath.

According to the company, the formulation is crafted to be gentle yet effective, supporting overall tongue hygiene while helping maintain elasticity and oral comfort. Unlike conventional oral products that focus primarily on teeth, Tidiyo’s approach centers on tongue care as a critical pillar of daily oral hygiene.

Rajasekar V, Founder of Rising Roots Ventures (OPC) Private Limited, said:
“Bad breath is a common problem, but most solutions only address the surface. The tongue holds maximum bacteria, and that’s where the real issue starts. With Tidiyo, we wanted to create a simple, practical product that directly targets the root cause rather than offering short-term fixes.”

The launch of Tidiyo aligns with the growing demand for preventive and problem-specific personal care products in India. Designed for daily use, the Tongue Cleaning Kit is suitable for individuals seeking improved oral hygiene as part of their regular routine.

The product is now available online via the official website:

https://bit.ly/4buSOaz

With this launch, Rising Roots Ventures aims to build Tidiyo into a trusted oral care brand that encourages consumers to rethink conventional hygiene habits and adopt more effective, science-backed solutions.