International Olympic Committee and AB InBev Forge Global Olympic Partnership

The International Olympic Committee (IOC) has unveiled AB InBev, the world's leading brewer, as a Worldwide Olympic Partner (TOP Partner) until 2028. In a pioneering move, AB InBev's zero-alcohol beer, Corona Cero, is set to become the global beer sponsor of the Olympic Games. The collaboration underscores both organizations' commitment to responsible consumption and their shared goal of contributing to a better world. Through this partnership, they aim to convey messages of connection, moderation, and celebration to billions of Olympic enthusiasts globally.

IOC President Thomas Bach expressed delight in the new partnership, highlighting the shared vision of supporting sports and athletes. He emphasized that Corona Cero, as a global brand, would engage fans worldwide in celebrating the magic of the Olympic Games and applauding athletes' sporting achievements. The collaboration aligns with the IOC's dedication to the UN Sustainable Development Goals, with 90% of the revenue from this partnership supporting Olympic teams and athletes.

AB InBev CEO Michel Doukeris emphasized the natural synergy between beer and sports, portraying pride in becoming the first beer sponsor for the Olympics at the Worldwide Olympic Partner level. The choice of Corona Cero, a zero-alcohol beer, aligns with the ethos of moderation and choice. Doukeris expressed the partnership's potential to positively impact billions of fans worldwide, ushering in a new era of Olympic spirit during the upcoming games in 2024, 2026, and 2028.