Introducing be!MYN on Myntra, a GenZ-first beauty brand to encourage self-expression

At launch, be!MYN brings styles across 27 SKUs, spanning a versatile range of trendy yet enduring products in on-point formats, textures, and shades. The entire line is long-lasting, enriched with hydrating ingredients like Hyaluronic Acid and Vitamin E and infused with fruit extracts, and are designed for Indian conditions, ensuring performance and style go hand-in-hand. 

Hero products include:

• Matte Bullet Lipstick – a smooth, long-stay formula in versatile everyday shades
• Long-Stay Liquid Lipstick – lightweight comfort with bold, transfer-proof color
• Intense colour, High-shine Gloss – gloss with playful shades
• All-day Kajal – smudge-proof and designed for all-day wear in Indian weather condition

The 12-hour long-stay, 8-hour hydrating lipstick and the all-day smudge-proof kajal have been developed with insights from 800 Gen Z participants, whose feedback shaped not only the formulations, ensuring comfort, hydration, and performance, but also the packaging, which mirrors global trends. The products are dermat-tested and safe-for-skin, vegan and paraben-free, backed by third-party certifications, ensuring be!Myn brings the best of both worlds - affordability with uncompromising quality.

be!MYN reflects the pulse of a generation that is seeking authenticity, emotional expression, and experimentation. It resonates with their aspiration to be confident yet effortless, playful yet sophisticated, budget-conscious yet quality-driven. With high-energy, versatile and authentic products, be!MYN  gives Gen Z the freedom to be fully themselves - every day, in every mood.